Being the number two automotive group in the US, and the fifth largest worldwide behind Hyundai, is no mean feat for Ford. Having an almost non-existent 2 percent share in the world’s largest car market, however, is.
Last year’s Thai floods resulted in a US$92 million loss for Ford's Asian operations in 2011. Adding insult to injury, Ford also reported a US$95 million loss in Asia for the first quarter of 2012. To make things worse, during the same period, its sales in China declined by 14 percent while both General Motors and VW gained market share.
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