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New Study Finds that Only a Third of Hybrid Owners Buy Hybrids Again

Written By Ishimaru Kaito on Senin, 09 April 2012 | 12.36


As it seems, the majority of hybrid car owners in the States don't go for seconds, or at least that's what a new study released today by auto research firm Polk reveals.

According to the report, while the number of hybrid models in the U.S. has more than doubled since 2007, only 35 percent or a little over a third of hybrid vehicle owners choose to purchase a hybrid again when returning to market in 2011.

To make matters worse, Polk says that if you exclude the high volume audience of Toyota Prius owners from the equation, hybrid loyalty drops to under 25 percent!

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