Fiat Revitalizes Linea Sedan with a Light Cosmetic Makeover

Created by Fiat as a world car for developing economies including Turkey, India and Brazil, the Linea is based on a stretched version of the Grande Punto's platform and has been in production since 2007.

To stimulate interest in the car, the Italian automaker introduced a refreshed version of the small sedan, which at least in Turkey, will be offered alongside the older model. The facelifted version is called Yeni (for New) Linea, while the original model bears the name Classic Linea.

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Fiat's Awesome Yet Simple Don't Drink and Drive Campaign

Creative minds can deliver a powerful message about the dangers of drinking and driving without veering off to gory scenes.

Fiat's newest advertising campaign for the Brazilian market is a prime example as the only thing we see in the 15 second-long clip is a beer can.

The short ad starts by displaying a bicyclist riding on the road on the beer's cap along with the words "Now you see" and then shows a hand lifting the metal tab and the tag "Now you don't". Simple yet extremely effective.

Fly past the jump to watch the ad for yourself.

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Fiat Abarth 500 and Catrinel Menghia Meet Again in eBay Motors' World's Fastest Car Show Promo

For the third time in the past six months, Romanian model Catrinel Menghia is participating in a commercial as the sensual Italian owner of a Fiat Abarth 500.

After assuming the role in Fiat USA's "Seduction" and "House Arrest" commercials (the later with co-start Charlie Sheen), Menghia returns in an advertisement for eBay Motors' "The World's Fastest Car Show".

As we learned, the short clip has been nominated for this year's Webby Awards in the "Online Film & Video" category. Head past the break to watch the video for yourself.

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Fiat Designers Detail the Styling of the New 500L MPV

One of the main selling points of Fiat's new 500L will be the five-seater model's design that draws its inspiration directly from the successful 500 hatchback.

To explain the design process behind the 500L, Fiat published three new videos featuring several designers that worked on the car.

The 500L is built at Fiat's new factory in Serbia with sales in Europe and other markets around the world to start in the last quarter of 2012. Fiat has said that it plans to launch the larger 500L in the States in 2013.

To watch the videos, hop over the break.

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The Best Towing Fail You've Ever Seen

Sure, we have shown you many, many epic automotive-related fails here on Carscoop, but how many of these incidents do you remember ending up as what would be best described as a win?

The episode starts with a Hyundai Matrix minivan towing (via a rope) a 1980s Fiat Croma sedan. At some point, the Matrix suddenly stops and the driver of the Italian model, evidently because his brakes weren't working, swerved to avoid hitting the Hyundai.

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Fiat's Serbian Plant Open for Business, will Build the New 500L

Italian carmaker Fiat inaugurated its new €1 billion (US$1.31 billion) car production facility in Kragujevac, Serbia, on Monday. More than 150 guests including Mirko Cvetkovic, the Prime Minister of the Republic of Serbia, attended the ceremony.

Speaking to the guests, Fiat Group CEO Sergio Marchionne highlighted the country's modernization program, which he said has created "a dynamic environment that is attractive to foreign investors. It is a great privilege for Fiat to be able to participate in the country's future growth".

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