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Toyota Reveals New Strategy, will Roll Out Three Global FWD Platforms

Written By Ishimaru Kaito on Senin, 09 April 2012 | 10.22


It's time for a strategic change over at Toyota as the Japanese automaker today announced a new framework for vehicle development that will affect all brands within the group with the aim of lowering costs, reducing launch times as well as making its vehicles more appealing both in terms of styling and handling.

A core element of the firm's new strategy is the development of new global vehicle architectures that are to be shared across the world, a move that Toyota claims will ultimately help in the creation of better cars.

"Cooperation between planning and design divisions will result in a revised vehicle body structure with which new platforms will feature a lower center of gravity and bolder styling," said Toyota in a statement. "This will help to realize the development of cars with never-before-seen emotional designs and superb handling."

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