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Acura Says it's Sorry for Seeking "Not too Dark" African American Actor in Super Bowl Ad

Written By Ishimaru Kaito on Rabu, 18 April 2012 | 14.08


While Acura may have avoided calls when the story on a casting document that called for an African American actor who is "Not too dark" broke out Wednesday morning, the Japanese company has now issued a formal apology.

The document was allegedly leaked to gossip website TMZ by an African American actor "who didn't fit the profile, and who's pissed".

The ad asked for an African American to play the role of a car salesperson in Acura's Super Bowl commercial for the NSX concept featuring Jerry Seinfeld and Jay Leno.

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