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Tampilkan postingan dengan label commercials. Tampilkan semua postingan

Sneak Peak at New 2013 Buick Enclave Ad Starring Supermodel Marisa Miller

Written By Ishimaru Kaito on Rabu, 09 Mei 2012 | 08.56


First, it was Shaq O'Neal with a commercial for the LaCrosse followed by an ad featuring Ving Rhames for Buick's leasing program, and now, the Detroit automaker's marketing efforts continue with former Victoria's Secret Angel and Sports Illustrated swimsuit hottie, Marisa Miller.

The 33-year old super model stars in a new spot for the facelifted 2013 Buick Enclave crossover that will air nationwide on Monday, May 14, 2012.

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Mercedes-Benz Shows us the Darker Side of the C63 AMG Coupe Black Series

Written By Ishimaru Kaito on Selasa, 08 Mei 2012 | 10.47


The most potent member of the C-Class Coupe family, the C63 AMG Black Series Edition, is the star of a new online video from Mercedes-Benz USA titled, for obvious reasons, the "Dark Side".

The short black and white spot shows the 510-horsepower (517PS) two-door model forcefully sliding around corners and at times, grunting its big 6.2-liter V8 powerplant (though not as near as much as we would have liked).

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R.I.P. Ralphie: Ford Sacrifices a Cane Toad in New Falcon EcoBoost Commercial


As part of the 240hp (179kW) Falcon EcoBoost launch in Australia, Ford's local division in cooperation with JWT Melbourne prepared a new online commercial called the "Cane Toad Road", which for the time being, is not intended for television.

The viral video kicks off by showing a pair of cane toads, which are native to Central and South America, but were introduced to the northeastern parts of Australia in the 1930s to control the beetle population.

The two cane toads are sitting on the road talking to each other before they notice a car coming their way. Ralphie, the male toad, sees no reason to move quickly as he rightly guesses from the sound that it is a four-cylinder model.

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Volkswagen Promotes Jetta's Solid Door Thunk and Passat's Safety Credentials in New Ads

Written By Ishimaru Kaito on Senin, 07 Mei 2012 | 11.13


At some point or another, most German automakers have advertised the fact that their vehicles' doors close with a solid "thump" as a sign of quality engineering – which through the years may or may not be accompanied by numerous other sounds such as falling windows, but that is another story.

Volkswagen is the latest company to promote this aspect through a humorous commercial for its Jetta compact sedan in the States.

The German carmaker also released a separate ad to highlight the U.S.-made 2012 Passat's safety ratings from the IIHS, called 'Crash' featuring a young man who just smashed his father's car. You can watch both ads in the videos after the break.

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Nissan's Clever Househunter Test Drive Combo in Dubai

Written By Ishimaru Kaito on Rabu, 02 Mei 2012 | 10.24


When you are on a tight marketing budget, the only way to achieve your goal is to be creative. Nissan's answer to this problem in Dubai was to team with most popular house-hunting site in the Gulf region called Dubizzle.

The Japanese automaker created a new media format for the website that matches the user's home, budget, neighborhood, and family size with the right Nissan model.

Furthermore, once the users single out a house, the HouseHunter Test-Drive app offers the option of being picked up by the Nissan model that matches their lifestyle to go for a ride to view the home.

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Opel gets Playful with "Junior", Confirms May 8 Debut in Comic Strip

Written By Ishimaru Kaito on Selasa, 01 Mei 2012 | 15.37


Typically, automakers prepare the public and the press alike for an upcoming vehicle debut with one or more cropped, perhaps even shaded, pictures or an equally mysterious video clip, but that's not the way Opel wants to play the game with its soon-to-be revealed premium city car.

The German carmaker opted to release a lighthearted comic strip through which it informs us that the small hatch will not be called "Junior" as this is its internal codename, and that the production name will include an "A".

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Fiat's Awesome Yet Simple Don't Drink and Drive Campaign


Creative minds can deliver a powerful message about the dangers of drinking and driving without veering off to gory scenes.

Fiat's newest advertising campaign for the Brazilian market is a prime example as the only thing we see in the 15 second-long clip is a beer can.

The short ad starts by displaying a bicyclist riding on the road on the beer's cap along with the words "Now you see" and then shows a hand lifting the metal tab and the tag "Now you don't". Simple yet extremely effective.

Fly past the jump to watch the ad for yourself.

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Honda Dreams its Future Through its Past in New JDM Spot

Written By Ishimaru Kaito on Jumat, 27 April 2012 | 15.12


A new Japanese commercial from Honda's corporate division attempts to show the passionate and innovative side of the company by displaying several products from its past, mainly focusing on cars but also including motorcycles and even agricultural machinery.

The advert's title loosely translates to "We won't be beaten". You can watch it for yourself in the video right past the break.

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Fiat Abarth 500 and Catrinel Menghia Meet Again in eBay Motors' World's Fastest Car Show Promo

Written By Ishimaru Kaito on Kamis, 26 April 2012 | 15.31


For the third time in the past six months, Romanian model Catrinel Menghia is participating in a commercial as the sensual Italian owner of a Fiat Abarth 500.

After assuming the role in Fiat USA's "Seduction" and "House Arrest" commercials (the later with co-start Charlie Sheen), Menghia returns in an advertisement for eBay Motors' "The World's Fastest Car Show".

As we learned, the short clip has been nominated for this year's Webby Awards in the "Online Film & Video" category. Head past the break to watch the video for yourself.

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Chevrolet Orlando Proves it's a Man's Car, Fits 11 Canadians in its Trunk


His name is Bond, Phillipe Bond, and from what we gather, he is licensed by General Motors Canada to do just about anything to promote the Chevrolet brand's products.

After receiving a body wax from a Chevrolet Sonic, the French Canadian artist from Quebec tried something a little more intense for his second sketch. Once again, Bond was dressed in a speedo, but this time, he had to oil up and get into the trunk of a Chevrolet Orlando minivan (not offered in the States) with 11 more men.

You'll find the video right past the jump.

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Ford of Spain Comes up with an Aroma that Supposedly Makes Used Cars Smell Like New

Written By Ishimaru Kaito on Rabu, 25 April 2012 | 11.23


We all know and love the that new car smell, which scientifically put, is a mixture of all the odors coming from the materials found in brand new vehicles. As time goes by, however, the odors fade away and are replaced by other scents, some of which, aren't as enjoyable…

Ford of Spain went out to capture that new car smell and put it in a bottle as well as on its print advertisements as part of a new campaign for its certified used cars. See how it turned out in the video that follows below.

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2013 Hyundai Santa Fe Roars Like a Lion and Cries Like a Baby in New Korean Ads

Written By Ishimaru Kaito on Jumat, 20 April 2012 | 09.59


We know from first hand that each market has its own needs and values when it comes to advertising products, but we can't help but feel that at least a couple of Hyundai's South Korean market ads for the latest generation of the Santa Fe are an awkward throwback to previous decades.

This is most evident in the commercial where Hyundai pictures the Santa Fe in one scene sliding and roaring like a lion and in another displays the interior with a baby's cry heard from the background, supposedly to show that it's tough on the outside and soft in the inside.

Head on past the break to watch all the ads.

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Acura Says it's Sorry for Seeking "Not too Dark" African American Actor in Super Bowl Ad

Written By Ishimaru Kaito on Rabu, 18 April 2012 | 14.08


While Acura may have avoided calls when the story on a casting document that called for an African American actor who is "Not too dark" broke out Wednesday morning, the Japanese company has now issued a formal apology.

The document was allegedly leaked to gossip website TMZ by an African American actor "who didn't fit the profile, and who's pissed".

The ad asked for an African American to play the role of a car salesperson in Acura's Super Bowl commercial for the NSX concept featuring Jerry Seinfeld and Jay Leno.

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Acura's Casting Call for the NSX Superbowl Ad Asked for a "Not too Dark" African American


Most of you will recall Acura's commercial for the NSX concept from this year's Super Bowl starring Jerry Seinfeld and Jay Leno, but few will probably remember the car salesperson that appeared in the beginning of the clip.

Celebrity gossip and entertainment news site TMZ not only remembers the salesman but it also got its hands on the casting call document, allegedly from an aggravated African American actor who didn’t get the role.

And why is this unnamed actor angry, we hear you ask? Because, for the role of the African American car dealer, the casting call asked for a "Nice looking, friendly. Not too dark" actor.

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Press Play Button for Some Serious Road Drama

Written By Ishimaru Kaito on Rabu, 11 April 2012 | 16.20


The last thing you'd expect to see on a quiet square of an average town in Belgium is people fighting and shooting guns, large ambulances, police vans, stealthy Mercedes-Benz SUVs and a woman running around on a motorcycle wearing only lingerie – well, okay, scratch the last one.

Yet, this surrealistic scene, which looks like it was lifted straight from a Hollywood blockbuster, took place in the small town of Aarschot in the province of Flemish Brabant, as part of a promotion for the local launch of TV channel TNT.

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Mercedes-Benz Touts the Safety of its Vehicles in New 'Amy' Spot


There was a time when for most people, automobile safety was synonymous with Mercedes-Benz and Volvo, with both brands heavily promoting this aspect of their vehicles in their advertisements.

As the years passed by, the mainstream automotive industry as a whole made safety a number one priority for their vehicles and gradually all carmakers began showing similar commercials, until of course marketing teams pushed the focus elsewhere.

Now, Mercedes-Benz wants to remind consumers about the safety credentials of its cars with a new spot called Amy, named after a dog that made it out alive along with the…human passengers from a real car wreck involving a CLS sports saloon that occurred last September.

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Peugeot Airs First Commercial on its New 4008 Compact Crossover


With the market launch of the new Peugeot 4008 well underway, the French carmaker released the first international commercial for its Mitsubishi Outlander Sport / ASX / RVR based crossover.

The ad takes us for a quick ride in the 4008 through a scenic forest and on picturesque roads while at the same time showing chic clothing and accessories coming to life in the form of animals.

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2013 SRT Viper Makes Virtual Debut in Forza Motorsport 4 Trailer, Download Pack on its Way

Written By Ishimaru Kaito on Jumat, 06 April 2012 | 11.00


Shortly after the Chrysler Group put the spotlight on the all-new 2013 SRT Viper at the New York Auto Show, Turn 10 Studios announced that the Detroit automaker's halo sports car would be coming to Forza Motorsport 4 this summer through a downloadable package.

"This downloadable content will include both a drivable version of the SRT Viper as well as a Viper Autovista experience which, in true Autovista fashion, is designed to give you a stunning view of this incredible machine, as well as insight into its history and production," Turn 10 Studios said in a posting on the official Forza Motorsport 4 website.

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Acura Shows Tony Stark's NSX Roadster, MDX S.H.I.E.L.D., and RDX 'The Avengers' Commercial

Written By Ishimaru Kaito on Kamis, 05 April 2012 | 11.03


Honda's premium brand, Acura, is using every opportunity to advertise the sponsorship and the appearance of its production and concept cars in the upcoming blockbuster film "The Avengers", due in theaters on May 4, 2012.

At the New York Auto Show, Acura displayed its S.H.I.E.L.D. edition MDX finished in a stealthy matte black paint and fitted with all sorts of goods such as the large front bull bar, protective black cladding all around and special wheels.

Furthermore, the company released the first official photo of a prototype Acura convertible sports car that was created specifically for the film, and which we first saw last September being driven by Tony Stark (aka Robert Downey Jr) while filming The Avengers at Central Park.

"Before we unveiled the NSX Concept in Detroit, a number of you speculated that the car spotted right here in Central Park in the company of Iron Man Tony Stark was actually the new NSX," said Acura Vice President Mike Accavitti, at the company’s New York Auto Show press conference.

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