The first vehicle to roll off the assembly line was a red Dodge Dart Rallye with a black and red interior, powered by a 1.4-liter gasoline engine matched to a manual transmission.
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The automaker did it when it introduced the latest Jeep Grand Cherokee in 2010, when it won the 2011 Truck of the Year Award and even to display its "Imported from Detroit" tagline for the Chrysler 200.
Now it's time for the all-new and very important from a sales perspective 2013 Dodge Dart to take its place on Chrysler's headquarters via a 116 feet wide and 145 feet tall wrap that reads , “All that matters is what’s ahead,” which is borrowed from the company’s Super Bowl spot, “It’s Halftime in America.”
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"We saw a tremendously diverse group of interiors this year, and it's obvious to us that auto makers are pushing their design staffs harder than ever for interiors that are beautifully appointed, well equipped and extremely comfortable," commented WardsAuto World Editor-in-Chief Drew Winter.
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Sales of the Chrysler Group's first product to share its DNA with a Fiat Group model, and more specifically, the compact car architecture of the Alfa Romeo Giulietta, will start in June.
Prices, not including a $795 destination fee (*), range from $15,995 for the base 160hp model to $22,495 for the 180hp R/T variant that will be available in the third quarter of the year.
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The images, which surfaced on the Italian forum Autopareri, provide us with a glimpse of the Viaggio's front and rear ends as well as its profile.
Even with these pictures, it's not hard to see that Fiat's re-branding of the Dart is limited to the new bumper and headlamp assembly at the front and the new tail lamps and possibly a more pronounced boot lid edge at the back.
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General Motors had presented a wireless cell phone mat on a Chevrolet Volt at last year's CES in Las Vegas with the intent to begin offering the system on numerous Chevrolet, Buick, GMC and Cadillac products from the second half of 2012.
However, the Chrysler Group seems bent to be the first to provide an in-vehicle wireless charging pad as it will make the technology available on the all-new 2013 Dodge Dart that arrives in showrooms in the second quarter of this year.
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Whereas the standard model makes do with a choice of three four-cylinder engines pushing between 160hp and 184hp to the front wheels, the most exciting Dart of all features a specially prepared 2.0-liter turbo unit delivering a monstrous 600-horsepower and more than 550 lb-ft (745Nm) of torque to all four wheels.
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