2013 Hyundai Santa Fe Roars Like a Lion and Cries Like a Baby in New Korean Ads

We know from first hand that each market has its own needs and values when it comes to advertising products, but we can't help but feel that at least a couple of Hyundai's South Korean market ads for the latest generation of the Santa Fe are an awkward throwback to previous decades.

This is most evident in the commercial where Hyundai pictures the Santa Fe in one scene sliding and roaring like a lion and in another displays the interior with a baby's cry heard from the background, supposedly to show that it's tough on the outside and soft in the inside.

Head on past the break to watch all the ads.

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Hyundai Aims to Sell Over 150,000 Santa Fe SUVs This Year, Close to 400,000 in 2013

Hyundai is pretty confident about its brand new, third generation Santa Fe crossover that made its first public outing at this month's 2012 New York International Auto Show.

Speaking to the press in South Korea, Hyundai CEO Kim Choong-ho told reporters that the company targets to sell around 152,000 examples of the regular and the long-wheelbase seven-seater versions of the Santa Fe globally this year, including 42,000 domestically and 110,000 in overseas markets.

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Hyundai Reveals 2013 Santa Fe Sport and Santa Fe LWB for Seven at the New York Auto Show

Hyundai finally dropped the curtains on its new 2013 Santa Fe crossover today at the New York International Auto Show.

To be more precise, the Korean carmaker showed not one, but two variants of the new Santa Fe, the regular five-seater model that will be named Santa Fe Sport in North America, and a 7-seater version with an extended wheelbase known simply as the Santa Fe.

The five-seater Santa Fe Sport rides on a 106.3-inch (2,700mm) wheelbase, and has an overall length of 184.6 inches (4,690mm), height of 66.1 inches (1,680mm), and width of 74.0 inches (1,880mm).

The larger Santa Fe sports a longer wheelbase of 110.2-inches (2,800mm), with increased overall length of 193.1 inches (4,905mm), height of 66.5 inches (1,690mm), and width of 74.2-inch (1,885mm). The three-row Santa Fe’s cargo volume is 41.0 cubic feet.

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